Tweet Binder is another great tool to curate and analyze discussions. The primary benefit is that hashtag tracking can be done across multiple social platforms, including Tumblr, YouTube, Facebook, and Google+. It’s generally better if you’re using it for a lot of different things, and the monitoring is one feature among many. Hootsuite’s hashtag monitor is pretty great, but again, it lacks alerts and it’s not necessarily the best tool for this one job. You have to pay for the pro version, which begins at $10 a month, to get up to 50 social profiles and a bunch of other options. It only has basic analytics reporting, it doesn’t allow team members, it only includes up to 2 campaigns, it only links with their basic apps, and you can only hook it into three social profiles. It has a free version, but it’s pretty limited in what you can do with it. Obviously, social hashtag tracking is at the low end of what it can do. It has a publication manager and dashboard, it has engagement tracking and incentivizing, it has a ton of analytics, it has lead boosting campaigns, it has contest creators, it has reach boosting the list goes on. Hootsuite is third on the list, though it’s probably one of the best all-around dashboards you can possibly use. On the plus side, it’s only $19 per month. The free version is perfectly adequate for small-scale monitoring, but if you’re a corporation looking to monitor and analyze a lot more than just monitoring, you’ll need the paid version. The second is that some of the best or most important features, like whitelabel branding, a custom domain for the app, public dashboard URLs, and data exports are all only available for the paid version. It’s more of a data aggregator than it is a monitor and notification engine. The first is that it doesn’t have notifications, so you need to check it manually. It’s all very robust, and you can use widgets to track other kinds of information, like Google Trends or mentions. You can set up a dashboard tracking certain search results, or activity on certain profiles, or whatever else you feel like tracking. You can set up one tracking a range of hashtags within a specific topic, like all of your major industry tags, or all of your branded tags, or a cross-section of either. For example, you can set up a dashboard tracking Twitter chats, scheduled or otherwise. One of the main benefits to Cyfe is that you can set up multiple dashboards, each tracking multiple things. It also works with more than just Twitter, if you’re trying to monitor hashtags on a platform like Google+. It’s web-based and accessible via both desktop and mobile. It has a bunch of analytics options, a lot of monitoring, real time reporting, and is used by a ton of big brands including Groupon, Whole Foods, and ATT. 2/6: CyfeĬyfe is the second option on the list, and it’s a much more robust, all in one social media dashboard. You can, of course, set up other notifications for feed activity, other tags, and anything you like. If no notification appears, no activity has occurred, and you don’t need to waste time dropping in to refresh the feed and make sure nothing new has come up. No matter what you’re doing on your desktop, the notification will appear, giving you the immediate opportunity to respond. Set it to pop-up notifications and you’ll see a window appear when someone uses the tag. The main benefit to Tweetdeck is the “alerts” setting in the options. When a user uses it, you’ll be notified immediately, and can respond as quickly as you’re able. Use a dedicated CS hashtag for your customer service inquiries, and monitor it using Tweetdeck. For that reason, it’s ideal for monitoring important hashtags you want to keep a close eye on. It’s completely free, and it allows you very fast, responsive notifications. You don’t even need to register something special you have access to it just by using Twitter. Tweetdeck is the first tool I’ll discuss, because it’s owned by Twitter and it’s a native, easy to use web app. If I haven’t covered your favorite option here, feel free to tell me in the comments I’ll give it a look. There are a ton of different ways you can monitor hashtags, from custom user scripts to analytics apps to content management dashboards. First, let’s cover some of the many tools you can use to monitor hashtags.
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